Digital Marketing

Digital Marketing is a dynamic course that gives students the fundamental skills needed to thrive in the digital marketing world. Through a blend of practical exercises and theoretical learning, students craft their own website, learn Google Analytics, devise strategic marketing plans for start-ups, and delve into customer engagement strategies. This hands-on approach ensures students graduate with tangible skills ready to navigate the complexities of the digital landscape.

Consumer Analysis

Consumer Analysis is an engaging course that explores the intricate relationship between psychology and consumer behavior, examining what makes marketing campaigns attention-grabbing and influential. This course equips students with the knowledge and skills to create impactful marketing strategies grounded in a deep understanding of consumer psychology.

business law

Business Law dives into law and legal reasoning, equipping students with new knowledge and critical thinking tools essential for success in the world of business through the use of live hypotheticals and case exploration. The course balances learning new legal concepts with developing legal reasoning skills.

strategic management

Strategic Management offers students a hands-on exploration of strategic decision-making in real-world business contexts. Through the analysis of business case studies, students delve into fundamental management concepts and frameworks, gaining insight into how successful organizations navigate challenges and capitalize on opportunities.